I’m excited to share I’ve teamed up with Hatch - the leading content production agency built for dark social - as a Limited Partner. The agreement was made effective in February 2024. This expansion of my role and our partnership together has been in the works for some time, starting when I joined Erik Jacobson and the Hatch team as an Advisor beginning in 2022. 

For years, I’ve been impressed with Erik’s focus and obsession to build the highest quality content production service at the most competitive price. I have personally been a customer of Hatch since 2020 when I launched the State of Demand Gen podcast (now known as the B2B Revenue Vitals podcast). Since then, the podcast has been downloaded more than 2 million times. It’s also driven seriously impressive business results - since we started tracking self-reported attribution in July 2021, the podcast is directly attributed to more than $17MM in closed won revenue. Hatch has been an integral contributor to all of the success of the podcast and content. 

Dark social content with proper targeted paid and organic distribution is the winning formula today in B2B digital strategies. Full stop. Digital content produced for these modern consumption channels educates our target market, exudes our expertise, builds a community around our mission, drives product consideration, and facilitates independent buying journeys. 

Hatch makes all of this possible at an impressively accessible price point. The core service they deliver is editing and repurposing all of your raw audio/video content into new assets to distribute in channels like LinkedIn, YouTube, Spotify, Apple Podcasts, Tik Tok, Instagram, and more. 

Hatch produces all of my content across all channels, including podcasts, LinkedIn, Tik Tok, YouTube, and more. I am excited to be a part of such a great company that will help many companies, founders, and leaders unlock the potential of dark social content just like I’ve been able to. 

Thanks for your continued support and stay tuned for more updates ✌️

With gratitude, 

Chris 

Hatch is content production agency built for dark social, and currently produces all of my content for Podcast, LinkedIn, YouTube long-form, YouTube shorts, and Tik Tok.