I’m excited to share I’ve teamed up with CS2 - a leading Marketing and Revenue Operations firm - as a Strategic Advisor and shareholder.

I’ve been working closely with the founders Crissy Saunders (CEO) and Charlie Saunders (CRO) for over two years and have been seriously impressed with their technical aptitude, consistent innovation, and customer focus. This move formalizes our partnership and opens avenues for deeper integration and collaboration in the future. 

Having consulted with more than 50+ midmarket and enterprise SaaS companies in the past 9 months through my work at Passetto, I’ve concluded that DATA is the #1 issue in B2B go-to-market. B2B companies at this stage have well-constructed strategies, esteemed investors, strong products, and brilliant people. What they are missing is the core data foundation and analytics engine across their holistic go-to-market motions and investments. 

CS2 solves this issue at the core - in the CRM and peripheral technology stack - with productized and fully custom solutions. This core data foundation then feeds all of the operational tools, forecasting models, and business intelligence (BI) or analytics solutions. They work with a set of very impressive logos, such as Coursera, G2, Notion, Drata, and Gong to name a few, proving their ability to get important work done and make a true impact in developed and complex environments. 

This relationship with CS2 fills a crucial role within the ecosystem we’re building of aligned, complementary, highly-specialized technology and managed services companies serving B2B go-to-market teams. I’m proud to partner with this market-leading company and team of Marketing & Revenue Operations professionals. 

I’m excited about what the future holds. Stay tuned for more updates. 

With gratitude,

Chris 

CS2 is a leading Marketing Operations and Revenue Operations firm serving high-growth B2B companies and go-to-market teams. Their latest innovation, Project Insight, is a Salesforce package that serves as the core operational & reporting infrastructure in CRM.